A Match Made in Heaven
The perfect writer doesn’t exist…or do they? This all depends on the definition of “perfect” for you or your business. When the qualities of a writer fit like a glove with the criteria you are looking for—then that’s a perfect match—made in content writing heaven.
So, how does one search for this seemingly “perfect” iGaming writer?
Well, the search starts from within. That means you must first ask yourself what you want for your business. What are the must-have factors you need from a writer? What are your absolute deal breakers?
Believe it or not, hiring an expensive writer won’t make the cut if what you are not looking for isn’t aligned with what the said writer can bring to the table.
So, as a head start, we’ve outlined some key factors you can assess before recruiting eligible iGaming writers for your next project.
Factors to Look Out for When Hiring an iGaming Writer
- Experience in the iGaming industry: Look for writers well-versed in iGaming-related terminology, trends, and regulations. You don’t want another generic article pushed out to the internet if your goal is to publish expert-level content.
- Understanding your target audience and goals: Are your audience sports betting affiliates, online casino operators, or players from a specific country? A writer who understands your niche will be able to tailor content to readers’ interests and preferences.
- SEO knowledge: SEO-friendly content will help your/your client’s site rank well on search engines in the long run. Hence, you should look for writers with a good comprehension of on-page SEO as a baseline.
- Reliability and timeliness: This is a crucial factor, especially for time-sensitive projects. If your writer can’t deliver their files on time, you will have to bear the responsibility…and unnecessary stress, of course. Therefore, make sure that your writer can meet deadlines and produce content at a consistent pace.
- Creative writing style: Unique content will definitely stand out among the crowd. Thus, having a creative writer who will not bore your readers is a necessary factor in this case.
- Writing skills/ fluency: You also need to assess the writer's fluency in the target language. This includes grammar, syntax, and how well the writer can make the content engaging.
- Cost: How much are you willing to spend per article? There are countless writers offering competitive prices on the market, which is great for those low on budget, but as we all know, cheaper isn’t always better.
- Adaptability to content brief and feedback: The writer should be open to receiving feedback and making necessary changes as requested. Rigidity in this step will only lead to friction in communication.
Have all these factors listed out and sort them in order according to your priority. This will help you see things from a bird’s eye view and make the hiring process so much easier.
IGC’s Top Criteria
As for IGC, we have narrowed it down to the following four key criteria when looking to hire any iGaming content writers for our projects:
- Knowledge - Since one of our USPs is being iGaming-niched, knowledge of the industry is essential.
- Efficiency - In other words, delivering quality work on time, in the format requested.
- Communication - It is the cornerstone of success in any agency; we rely on our writers to understand the briefs and request more information when required.
- Cost - A good price/quality ratio is important in order for collaboration to be viable.
Final Words From Us
Why are we saying all of this? As a content agency operating since 2016, we have valuable experience to share and have built countless productive working relationships with writers over the years.
You can use this article as a basis for finding your own writers, or you can let us handle it. If you feel like trying the latter, get in touch with us!
