Core Values of IGC

Get an insight into the philosophies that define how we work at IGC.
IGC Core Values - iGaming Content Services

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Our values have developed naturally since our inception. We follow the market needs and shape our focus and services based on our client’s preferences. Instead of C-level idealism or flighty market trends, our values crystallized from interactions with our clients, vendors, and our expert team’s insights.

We define our values using the acronym SAPIENT, which is a word that in itself could be part of our values. Alongside “relating to the human species”, one of the definitions of this word is having the wisdom to be able to reflect on memories. 

While we have plenty of SOPs written down (like any quality agency), we still believe in the importance of being agile - swiftly moving forward and making many decisions fast. As well as being able to learn from past projects and experiences, both successful and unsuccessful, as it is a vital part of becoming the best, and staying the best.

IGC’s SAPIENT Values Defined

Let’s take a look at all seven values that we at iGaming Content Services share:

1. Simple

We want to keep things simple. If there is a chance to simplify, we will try our best to do it. Smooth production is about moving forward without hiccups. We are not into competing with others to see who is smarter with terminology. We know how things are done and aim to do them well. 

2. About People

We are not about tech. We are not an exit story. We are not a startup. We are a community of people, finding the best people among vendors and clients to collaborate with, adding value along the way.

3. Production-Oriented

We produce efficiently. Once the project has been discussed in detail and started, we are not into talking, discussing strategy, etc. We expect clear guidelines from clients and, for our part, ensure that they are being followed. Our business model is simple, and we don’t sell air. We are doers and charge by what’s been produced. 

4. International

We are uniquely international, without a specific focus on any GEO. This goes for our clients, vendors and team members.

5. Established

We are happy to be working in a close-knit industry where most experts know each other. We’ve been around since 2016 and consider ourselves established. Over the years, many clients have come to us through word of mouth, which speaks volumes about our reputation. We don’t believe in a cold sales approach for B2B and are definitely not into spamming. We want to work with experts who trust us, see our value, and respect us.

6. Niched

We are only into iGaming and do not disperse our focus. We are experts at what we do and are constantly improving our skills and understanding of the industry - including, among other things, its products, clients, vendors, SEO, legislation, market trends and user intent.

7. Transparent

We don’t pretend to be something we are not. We are professional, transparent and natural in what we do. We show our faces, take pride in what we do, and work with vendors and clients whom we know personally.

So what’s in it for you?

An established and reputable team of iGaming experts contributing to your success. Geared not only towards efficiently creating personalized content that converts, but translating texts to ensure it is well localized to suit your desired Geo. 

Does that sound like an agency you would want on your project? Get in touch, and find out more about what we can do for you.

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IGC Core Values - iGaming Content Services
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Get an insight into the philosophies that define how we work at IGC.
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