Since ChatGPT and other large language models (LLMs) became commonly-known, AI content and AI translation have been hot topics across every niche that has websites - and iGaming is, of course, no exception. Being able to generate 100s or 1000s of articles in very little time is understandably appealing to certain companies, including content agencies.
At iGaming Content Services, we get asked quite often whether we use or offer AI for content creation.
The answer is, unequivocally, NO.
The potential for AI as a tool is undoubtedly awesome, but not for content creation, particularly in a niche as hyper-competitive as iGaming. There’s no replacement for true creativity borne out of real-life experience, especially with search engines placing ever more value on the authority and authenticity of content creators.
Our mission is connecting the right people to the right projects. We look at each AI bot as one content writer that competes with our talented and experienced iGaming writers.
We appreciate the work and expertise of the writers and translators who have helped make IGC what it is over the past seven years. Those who work with us know how highly we value long-term working relationships.
This leads to the question: can we be sure that our writers and translators aren’t simply delivering AI content to us?
Ultimately, we trust our writers. Each person who contributes to the work we deliver as an agency has come through a rigorous onboarding process. We pay well and demand the best for our clients.
Of course, we still check the work submitted to us. QA is an essential part of delivery in any agency, and we use a number of methods, including but not limited to revision tracking and AI content detector tools, to ensure that the content is indeed human-written.
Many content marketers warned website owners not to rely on AI for low quality high quantity website content, just in case search engines started to actively penalise them. And it sure did!
According to Google’s March 2024 core update, they were strengthening their measures against using “scaled content” to manipulate search rankings and updated the result as follows:
“As of April 19, we’ve completed the rollout of these changes. You’ll now see 45% less low-quality, unoriginal content in search results versus the 40% improvement we expected across this work.”
Naturally, it became an I-told-you-so moment for all the SEO experts who predicted this turn of events, including our CEO, Dima.
So…yes, AI can help companies roll out content FAST. Plenty of companies and agencies will be tempted to use AI content, by the buzz, by the cost/time efficiency of robots vs. people, or both.
But it’s not for us. We work with and co-produce successful clients. If you’re looking for a human-first content and translations agency that won’t cut corners on your project, get in touch with us here or arrange a call so that we can discuss your needs.
In case what we said was not convincing enough, we even asked three of the most popular large language models (LLMs) to tell us why AI-generated content is not good for companies working in content writing, publishing, creation, and translation fields. Here are their word-for-word responses:
ChatGPT
AI-generated content poses several challenges for companies in content writing, publishing, and translation. First, it often lacks creativity, originality, and deeper insights, which are crucial in these industries. Additionally, AI content tends to be formulaic and may fail to connect with the target audience emotionally or culturally. Lastly, errors in context or language nuances can lead to subpar translations, impacting the quality of content produced.
Gemini
AI content can be a double-edged sword for content-related businesses. While it can streamline processes and increase productivity, it also poses significant risks.
Here's why AI content might not be ideal:
Ultimately, the best approach for content-related businesses is to use AI as a tool to enhance human creativity, rather than as a complete replacement.
Copilot
AI-generated content can be problematic in these fields due to a lack of human touch and creativity. Machines struggle with nuanced language, cultural context, and emotional resonance, which are essential for high-quality writing and translation. Over-reliance on AI can lead to uniform, formulaic outputs, missing the unique voice and originality that writers and creators bring.
Additionally, errors and inaccuracies in AI-generated content can harm a company's credibility and reputation. In publishing, AI's inability to fact-check and produce genuinely engaging narratives limits its utility. Quality content still thrives on human ingenuity and expertise.
